California Privacy Policy for MyAquaFilter.com

At MyAquaFilter.com, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit or make a purchase from our website.

Introduction

At MyAquaFilter.com, we value your privacy and are committed to protecting your personal information. This California Privacy Policy is provided in accordance with the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). It applies to visitors, users, and customers who reside in California. In this Policy, we describe what personal information we collect, why we collect it, how we use it, and your rights under California law. We aim to use clear and straightforward language so you can understand our practices.

Categories of Personal Information We Collect

We only collect personal information necessary to process your orders and provide our services. The types (categories) of personal information we collect include:

• Identifiers and Contact Information: Such as your name, shipping address, billing address, email address, and phone number. We collect these details when you place an order or contact us.

• Order and Transaction Information: Records of products you purchase from us, order dates, and related order details. This helps us fulfill your orders and provide customer service (for example, handling returns or warranty claims).

• Payment Information: Payment details (like credit card number or payment method details) provided at checkout. Importantly, we use a third-party payment processor to handle payment transactions securely. This means we do not store your full credit card information on our systems.

• Communications: Any information you choose to provide when you contact us (for example, via email or phone), which may include personal details like your email address or other contact information.

We do not collect sensitive personal information beyond what is necessary for completing your purchase (for example, we do not collect social security numbers, driver’s license numbers, or precise geolocation). We also do not knowingly collect information from children under 16.

Purpose of Collecting and Using Personal Information

We collect and use your personal information only for legitimate business purposes in order to serve you. These purposes include:

• Order Processing and Fulfillment: We use your name, address, and payment information to process your orders, collect payment, ship your products, and communicate order confirmations or updates.

• Customer Service: Your contact information and order history allow us to respond to your inquiries, provide support, handle returns or exchanges, and address any issues with your purchase.

• Communication: We may use your email or phone number to send important notices related to your order or account (such as shipping notifications or updates to our terms or policies). We do not send marketing emails or newsletters unless you have explicitly subscribed to them.

• Legal and Security Purposes: We may retain or use certain information as required by law (for tax or accounting purposes) or to protect the rights and safety of our customers, our business, or others (for example, fraud prevention and security monitoring).

We will not use your personal information for any purpose that is incompatible with the above purposes without providing you additional notice and obtaining your consent when required.

Cookies and Tracking

Our website uses minimal cookies and similar technologies, and we do not employ any third-party analytics or advertising trackers. We may use essential cookies to enable website functionality (for example, to keep items in your shopping cart). Because we do not use non-essential cookies or engage in targeted advertising, we do not display a cookie consent banner on our site. We do not collect your browsing data for marketing purposes. In summary, we do not track you across other websites or share your browsing information with advertising companies.

Disclosure of Personal Information

MyAquaFilter.com does not sell your personal information to third parties, and we do not share your personal information with third parties for their own marketing or advertising purposes. We only disclose your personal information in limited situations, such as:

• Service Providers: We share necessary information with service providers solely to help us run our business and provide services to you. For example, we provide your shipping address to shipping carriers (to deliver your order) and your payment details to our third-party payment processor. These service providers are contractually obligated to use your information only to perform services for us and not for their own purposes.

• Legal Requirements and Protection: We may disclose personal information if required by law, regulation, or legal process (for example, in response to a court order or government inquiry). We may also disclose information if necessary to enforce our terms and conditions or protect the rights, property, or safety of our customers, our company, or others.

Aside from the service providers above, we do not share or disclose your personal information to any other third parties. We do not sell, rent, or trade your personal information, and we do not share your data for targeted advertising purposes (as “sharing” is defined under California law).

No Sale of Personal Information

In the past 12 months, we have not sold or shared any personal information, and we have no plans to do so. MyAquaFilter.com does not sell personal information to third parties for monetary value or other valuable consideration. We also do not share personal information for cross-context behavioral advertising. Because we do not sell or share your personal data, we do not offer a “Do Not Sell or Share My Personal Information” opt-out on our website. If this practice ever changes, we will update this Privacy Policy and implement appropriate opt-out mechanisms as required by law.

Your Rights Under the CCPA/CPRA

If you are a resident of California, you have specific rights regarding your personal information under the CCPA (California Consumer Privacy Act) and CPRA (California Privacy Rights Act). We fully honor these rights and provide the following information about them:

• Right to Know and Access: You have the right to request that we disclose the personal information we have collected about you. This includes the categories of personal information, the sources from which we collected it, the business or commercial purpose for collection, and the categories of third parties with whom we share it. You also have the right to request access to the specific pieces of personal information we have about you.

• Right to Delete: You have the right to request that we delete personal information we have collected from you. Upon verifying your request, we will delete your personal data from our records (and direct our service providers to do the same), unless retaining the information is permitted or required by law (for example, to complete a transaction you initiated or to comply with legal obligations).

• Right to Correct: You have the right to request that we correct any inaccurate personal information that we maintain about you. If you believe any of your information is incorrect, please contact us and upon verification, we will correct it.

• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information. However, as noted above, we do not sell or share personal information, so this right is provided here for your awareness. We do not sell or share data, and therefore you should not need to exercise this right on our site. If you send us an opt-out request, we will record your preference and ensure it is honored should our practices change.

• Right to Limit Use of Sensitive Personal Information: If we collected any sensitive personal information, you would have the right to limit our use and disclosure of it to certain permitted purposes. In our case, the only type of sensitive information we may collect would be financial information for order processing, and we use it only for that necessary purpose. We do not use sensitive information for any secondary purposes that would require an opt-out.

• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. This means we will not deny you goods or services, charge you different prices, or provide a different level of service just because you exercised your privacy rights. We treat all customers equally, whether or not they choose to exercise their privacy rights.

Submitting Requests to Exercise Your Rights

To exercise your California privacy rights described above (such as requests to know, access, delete, or correct your information), you may contact us by email. Please send your request to privacy@myaquafilter.com with the subject line “California Privacy Rights Request.” In your request, please clearly describe which right you wish to exercise and provide sufficient information for us to verify that you are the person (or an authorized agent for the person) about whom we have collected personal information. We may need to ask you for some additional information to verify your identity before fulfilling your request, for security purposes.

• Response Time: We will confirm receipt of your request within 10 business days and aim to provide a substantive response within 45 calendar days, as required by law. If we need more time (up to an additional 45 days), we will let you know the reason and extension period in writing.

• Authorized Agents: You may designate an authorized agent to make a request on your behalf. We will require proof of the authorization and verification of your identity (we do this to protect your privacy and security).

• No Fee: We will not charge you a fee for processing your request, unless it is excessive or manifestly unfounded, in which case we may charge a reasonable fee or decline to act on the request.

Other California Privacy Disclosures

Under California’s “Shine the Light” law (Civil Code § 1798.83), California residents who provide personal information in obtaining products or services for personal, family, or household use are entitled to request and obtain from us, once a year, information about certain types of personal information we have shared (if any) with third parties for their direct marketing purposes and the identities of those third parties. However, MyAquaFilter.com does not share personal information with third parties for their own direct marketing purposes. Therefore, we have no information to provide under this law.

Additionally, we do not respond to browser “Do Not Track” signals, because we do not track consumers in a way that would necessitate honoring such signals.

Changes to This Privacy Policy

We may update this California Privacy Policy from time to time, for example to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make changes, we will post the updated Policy on our website and update the effective date. We encourage you to review this Policy whenever you visit our site to stay informed about our information practices.

Cookies Policy.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, smartphone, or tablet) when you visit a website. They help websites remember your preferences, login status, shopping cart contents, and other settings to improve your browsing experience.

2. How We Use Cookies

We use cookies to:

• Remember items in your shopping cart

• Understand how you use our site to improve functionality

• Enable secure checkout and payment processes

• Save your language and region preferences

• Analyze traffic and user behavior through tools like Google Analytics

3. Types of Cookies We Use

4. Third-Party Cookies

We may use third-party services like Google Analytics to collect anonymized data about website usage. These third parties may also place cookies on your device.

We do not use cookies for advertising or marketing tracking purposes.

5. Managing Cookies

You can control or disable cookies through your browser settings:

• Most browsers automatically accept cookies, but you can modify your settings to decline them.

• Disabling cookies may affect the functionality of certain parts of our website, such as checkout or login.

6. Changes to This Policy

We may update this Cookies Policy from time to time. Changes will be posted on this page with a revised effective date.

Contact Us

If you have any questions or concerns about this California Privacy Policy or our privacy practices, please contact us at Contact Us Form. You can also reach us by mail at:

MyAquaFilter.com (Customer Privacy)
7915 Silverton Ave#315, San Diego, CA 92126, United States